Wild swimming: the travel trend making a splash in Australia

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Aquatic escapes are one of 2024’s coolest trends. Test the waters with a wild swim safari.

It turns out the lyrics of the 1980s hip-hop anthem Push It hold the key to unlocking my freestyle stroke. Who knew? Yet here I am on a beach in Margaret River, beat-bopping along to Salt-N-Pepa and pushing it good with bent elbows.

Coach and self-titled ‘chief mermaid’ Charlotte O’Beirne is at the lead, demonstrating how to carve our palms through the water, from bellybutton to thigh, in a setting she describes as “Mother Nature’s VIP section". I emulate her instructions in the water (singing silently, of course) and it works. Surprise ends up being the theme of the WA winemaking region’s new swim safari.

There are hiking holidays, culinary tours and photography adventures. Now, the trends of reconnecting with nature, acting sustainably and embracing a mental – as well as physical – refresh have converged to spit out a new niche. Wild swimming is the hottest new thing in the realm of special-interest holidays.

The new travel trend

Swimming Women, which launched in January 2024, is one of only a handful that operates in Australia. The basic concept is you sign up to explore a dreamy destination with like-minded others, only you do it in the water, wearing goggles and a swimming cap – and possibly chasing it with a wine tasting. You get to see a place from a completely different perspective – above and below the waterline – do things you probably wouldn’t do alone, learn skills from a pro, bask in the encouragement of others and almost accidentally blend in exercise.

It’s been ‘a thing’ in Europe for a bit. UK travellers have understandably embraced jetting to balmier locales to splash about. Trips thread through Croatia’s Dalmatian Islands, along the chiselled cliffs of Portugal’s Algarve region and to the turquoise waters of Mexico’s Baja Peninsula. Some test endurance or are tied to events, but most are about the joy of immersing yourself in water – whether it be an endorphin-boosting cold plunge or a sedate tropical float.

an aerial view of women floating above Margaret River
Soak in the saturated colours of Margaret River. (Image: Jarrad Seng)

In Australia, the travel trend is gaining momentum, not least for the fun of a communal dip followed by good coffee. Experiences extend beyond the Aussie habit of chucking on bathers and jumping in the big blue.

You can join escorted group swims around Heron Island glimpsing the Great Barrier Reef; sign up for swim weeks led by an ex-Ironman Champion off Lord Howe Island; gorge-hop through NT’s Nitmiluk National Park; take a multi-day tour of Sydney sea pools; or try a cold-water camp in Sorrento on the Mornington Peninsula, which includes a dip at night and optional qualifying swim for the English Channel.

The Swimming Women experience

Margaret River’s new Swimming Women experience is a holiday jammed into a day. It finds me running underwater while weighted down with a rock like a surfer on Blue Crush, ducking through a coral cathedral like a mermaid and diving to the floor of a river for astonishing, glass-like clarity. But first, we get in the zone.

Under Charlotte’s bubbly leadership, our group hikes through fragrant coastal scrub to Gnarabup Beach, a short drive from iconic wineries Cape Mentelle, Xanadu Wines and Voyager Estate.

Towels are unfurled in the mid-morning sun, its toasty rays dispersed by the maritime breeze. Breaths deepen as our leader guides us through meditative stretches and engages our sensory awareness, luring us into a headspace away from work worries.

“It’s about being in the elements," she says. “We’re so safe in our clothes. It’s exhilarating to be fully in nature." As we shed layers, her humour puts us all at ease. “We’re all hairy, furry, lumpy and bumpy and it doesn’t matter, because the water treats us all the same," she says. Before our toes enter the Indian Ocean, Charlotte shares a cultural acknowledgement respectful of the local Wadandi saltwater people, the Traditional Owners.

an aerial view of swimmers along Gnarabup Beach
Swimmers ‘push it’ to the limit off Gnarabup Beach in WA’s Margaret River region. (Image: Jarrad Seng)

I’m what you could call late to the swimming party. Hopeless at school carnivals – unless inhaling water is a sport – I’ve never been one for laps. In the ocean, I tend to stick to somersaults in the shallows. But on this day, adrenaline rising, I follow a support coach beyond the navy waterline. She clutches a hot-pink floatie as we wade over seaweed that swirls like long, tangly hair to reach a shallow reef invisible from the beach.

This is where the swim-throughs happen, something I find unexpected courage for, cheered on by the whoops and claps of the joyful group. We freestyle to a buoy marking where surfers place rocks for underwater endurance training. I clumsily give it a shot – cue more cheers – and find myself relaxing into this aquatic frolic. Still, churning through the wavy ocean isn’t my forte; gulping splatters ensue.

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Having trained some 1500 local women through her swim school, Charlotte shows me how to breathe to the side and raise my head away from the swell. “Swimming is the most magical thing for your body and your soul," she says. “There’s no pressure to be fast. Many women just love doing handstands."

Back on the sand, coffee is served in mismatched mugs at local favourite ‘the Prev’, the shop that services Prevelly Caravan Park. A patterned throw and basket of freshly baked French pastries awaits in the shade of melaleuca trees.

Restored, we amble to Surfers Point, a famed spot that in April hosted Kelly Slater and Jack Robinson at World Surf League’s Margaret River Pro. A group of wetsuit-clad surfers cluster behind the break.

“They call it corduroy to the horizon when the rows of swell come in," says Charlotte. But we’re not here to spectate. Down steps edged with plaques naming champion surfers, Charlotte points to a crystalline channel and we drift playfully on the current.

a group of women on a swimming adventure in Margaret River
A women’s only swimming adventure is the ultimate in immersive therapy. (Image: Jarrad Seng)

Floating in Margaret River

Another hike leads us to the eponymous Margaret River. The waterway lies silent, with glints of sunlight sparkling like glitter on its surface. Unaccustomed to freshwater, I’m unsure about wading into the brown.

Charlotte offers another perspective. “The tannins seep into the water from the melaleuca trees," she says. “When you look down it’s golden amber and it’s special to notice."

After breast stroking to a riverbend, some women dive to the bottom, floating to the surface with arms swept wide. Their glee at passing through the haze to a clarified river floor sees us all try it out. Not for the first time, my fears are met, surpassed, and replaced with joy.

Picnic blankets, cushions and lunch platters greet us on the riverbank. Grilled haloumi and smoked chicken with a green goddess salad, Moroccan cauliflower and pearl couscous.

women having a picnic WA’s Margaret River region
A picturesque picnic adds to the magic of a swim holiday. (Image: Jarrad Seng)

Hiking back to our cars, we swap bathers for coastal-chic garb and convoy to cellar door Walsh and Sons, fringed by forest. As a former organiser of the Margaret River Wine Show, Charlotte doubles as sommelier, taking us through a sip and swill of her favourite biodynamic drops.

By day’s end, I am officially converted to the concept of an aquatic escape. The sweetness of being physically spent after a series of destination paddles, finished with an iconic Margaret River experience, leaves me certain this is a trend worth travelling for. With Salt-N-Pepa playing in my head, I can’t wait to next dive in.

an aerial view of turquoise waters in Gnarabup Beach in WA’s Margaret River region
This swimming trend is a new form of aquatic escape. (Image: Jarrad Seng)

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Swimming Women runs day tours of Margaret River once a month, all year round. Private tours can be arranged. It also offers extended swimming holidays on Rottnest Island and in Sydney.

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Fleur Bainger
Fleur Bainger is a freelance travel writer and journalism mentor who has been contributing to Australian Traveller since 2009! The thrill of discovering new, hidden and surprising things is what ignites her. She gets a buzz from sharing these adventures with readers, so their travels can be equally transformative.
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8 secret places in Western Australia you need to know about

    Kate Bettes Kate Bettes
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    WA might be enormous, but the right insider knowledge brings its mysteries a whole lot closer.

    “Western Australia is a land of record-breakers,” says Carolyn Tipper, a Travel Director working on AAT Kings Western Australia tours. “It has the second-longest fault line, the second-largest meteorite crater, the second-fastest flowing river—it just keeps surprising you. And every area has its charm.”

    From tropics to deserts, Australia’s largest state is a land of extremes. You can’t see all of Western Australia in a lifetime, but with the right guide, you can discover its hidden pockets of magic.

    Carolyn wishes to reach her guests’ hearts. “I want them to enjoy and be in awe,” she says. “I want them to have the holiday of a lifetime.”

    1. Mimbi Caves

    You wouldn’t expect a Great Barrier Reef in the outback – but that’s what you’ll find at Mimbi Caves. Once part of a 350-million-year-old reef, these caves hold marine fossils, ancient Indigenous rock art, and Dreamtime stories shared by a Gooniyandi guide.

    “That’s when the real connection happens,” says Carolyn, who has taken guests through on the AAT Kings Wonders of the West Coast and Kimberley tour. “When guests connect, not just with the land, but with the people who have called it home for tens of thousands of years.”

    Eye-level view of traveller exploring Mimbi Caves.
    Walk through ancient limestone passages. (Image: Tourism Western Australia)

    2. Kalbarri National Park

    Nothing prepares you for the Kalbarri Skywalk: a 25-metre platform jutting over Murchison Gorge, 100 metres above the red cliffs and river below. From July to October, join the AAT Kings Untamed Pilbara and West Coast tour to see over 1000 wildflower species paint the park, and listen as an Indigenous guide shares their uses, bush foods and medicine plants.

    “I want our guests to have an emotional experience,” says Carolyn. “It’s not just about seeing the land, it’s about stepping into the stories.”

    An aerial view of the Kalbarri Skywalk, one of the secret places in Western Australia, with visitors on the edge.
    Stand on the Kalbarri Skywalk in Western Australia. (Image: Tourism Western Australia)

    3. Hamelin Bay Wines

    Margaret River isn’t just a top wine region – it’s a winner in every category. Where the Indian and Southern Oceans collide, granite cliffs rise, limestone caves sprawl and Karri forests tower. It almost distracts from the world-class Cabernet Sauvignon and Chardonnay.

    Almost.

    Out of over 100 cellar doors, AAT Kings pick Hamelin Bay Wines as a favourite. Hosted tastings of small-batch wines on the Western Wonderland tour end with a group meal. The menu shifting with the seasons.

    “Get off the beaten track to one of WA’s most relaxed venues for some amazing red and white signature wines,” explains Carolyn, “accompanied with upmarket pub food.”

    Spectacular views.

    A person raising a glass of Chardonnay against a glowing Western Australia sunset.
    Sip world-class wines at Hamelin Bay in Western Australia. (Image: Getty)

    4. Wildflower Guided Walk, Kings Park

    Western Australia is home to 12,000 native plant species – 3000 bloom in Kings Park’s Botanic Garden. Stroll past Kangaroo Paw, Banksia and blooms from the Goldfields, Stirling Ranges and Kimberley. “The diversity of Western Australia is immense,” says Carolyn, who leads guests through on the South Western Escape tour.

    Couple enjoying the view from the Lotterywest Federation walkway at Kings Park and Botanical Garden.
    Wander among thousands of native plant species. (Image: Tourism Western Australia)

    5. Hoochery Distillery

    Did you know that between Kununurra and Emma Gorge lies the state’s oldest continuously operating distillery? Well, the oldest legal one. Set on a family farm, Hoochery Distillery was hand-built using materials found on the property, conjuring up award-winning rum from local sugarcane, wet season rainwater and yeast.

    Today, visitors can sample a hearty nip of rum, along with whiskies and gins – all crafted using traditional, labour-intensive methods. It’s the ideal way to soak up the ‘spirit’ of the Kimberley on the AAT Kings’ Untamed Kimberley tour.

    People enjoying a rum tasting at one of the secret places in Western Australia.
    Sample award-winning rum. (Image: Tourism Western Australia)

    6. Geraldton

    The wildflowers of the Midwest will make your heart blossom. In Geraldton, the Helen Ansell Art Gallery brings the region’s botanicals to life in vivid colour and intricate detail. In nearby Mullewa, wander bushland trails lined with everlastings and native blooms. Further afield, Coalseam Conservation Park bursts into carpets of pink, white, and yellow each spring. Do it all on the Wildflower Wanderer tour with AAT Kings.

    woman walking through Wildflowers, Coalseam Conservation Park
    Chase vibrant wildflower trails. (Image: Tourism Western Australia)

    7. El Questro

    Wake up after a night under the stars at Emma Gorge Resort, ready to explore the mighty beauty of the El Questro Wilderness Park. With deep gorges, thermal springs, and cascading waterfalls, time slows here.

    Join the AAT Kings’ Wonders of the West Coast and Kimberley tour to drift through Chamberlain Gorge, where sheer sandstone walls glow burnt orange in the sun, archer fish flick at the surface, and rock wallabies peer down from ledges above. Then, step into Zebedee Springs, a secret oasis of warm, crystal-clear pools among prehistoric Livistona palms – a moment of pure, wild stillness.

    Emma Gorge Resort at El Questro.
    Wake to adventure at Emma Gorge Resort. (Image: Tourism Western Australia)

    8. Lake Argyle

    Once vast cattle country, Lake Argyle now sprawls like an inland sea – Western Australia’s largest freshwater lake, created by the damming of the Ord River. Scattered with over 70 islands, its glassy waters teem with life, like freshwater crocodiles, barramundi, bony bream, sleepy cod and over 240 bird species. That’s nearly a third of Australia’s avian population.

    Glide across the lake’s surface on a cruise as part of AAT Kings’ Untamed Kimberley tour, where the silence is only broken by the splash of fish and the call of birds. For Carolyn, this place is a perfect example of how WA’s landscapes surprise visitors. “Lake Argyle is a big puddle of water that became a game-changer,” she says. “Seeing it from a boat, coach, and plane is mind-blowing. It puts time, isolation and the sheer scale into perspective.”

    Aerial View of Triple J Tours on the Ord River, near Kununurra.
    Glide past islands on Western Australia’s largest freshwater lake. (Image: Western Australia)

    Discover more of Western Australia’s hidden gems and book your tour at aatkings.com.

    Wild Swimming: The Travel Trend Making a Splash in Australia