Australia’s most loved winter road trips revealed

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The data is in, and the most loved drives this winter are…

Winter is fast approaching in Australia, but for road trippers, the cooler season is no reason to stay parked. In fact, it’s the perfect time to hit the open road, with misty mornings, star-filled nights and epic scenery in every direction. But which routes are worth the drive when the temps drop?

A new report by the car insurance experts at ROLLiN’ has crunched the numbers to reveal the most loved winter road trips in Australia. By analysing 22 of the country’s most iconic routes across key data points – including search volume, social media buzz, Google reviews and distance – they’ve ranked the ultimate cold-weather drives that travellers can’t get enough of.

Great Ocean Road coastline in Anglesea
The Great Ocean Road is the most popular winter road trip.

And topping the list? No surprises here: the Great Ocean Road reigns supreme. This Victorian icon racks up 196,600 winter monthly searches, which accounts for nearly 20 per cent of all searches on the route. Its fame extends well beyond Google, with over 33 million TikTok posts and 1.8 million Instagram posts capturing its winding clifftops, seaside towns and the iconic Twelve Apostles. Whether it’s misty mornings or golden hour glow, the Great Ocean Road is a year-round crowd-pleaser – but winter, it seems, is peak time for those in the know.

Great Beach Drive in Sunshine Coast, Queensland
Drive along the beach on the Great Beach Drive. (Image: Tourism and Events Queensland)

In second place is Queensland’s Great Beach Drive – a unique stretch where you can literally drive along the sand. 26 per cent of all interest in this route spikes in the cooler months, proving the novelty of cruising the coastline, dodging the tides and soaking up some sunshine is an all-season thrill. The route also boasts over 622,000 Instagram posts and a strong 4.74-star Google rating.

El Questro Wilderness Park, Gibb River Road
Head to the outback on Gibb River Road. (Image: Tourism Western Australia)

Rounding out the top three is Western Australia’s Gibb River Road. It racks up a solid 95,400 winter searches, and with 38 per cent of all interest landing in the cooler season, it’s clear the dry, dust-free conditions of winter make this remote red-dirt adventure a bucket-list favourite. Add in a 4.77-star Google rating, and you’ve got a road trip that’s as rugged as it is rewarding.

Aerial overlooking cars driving along Sea Cliff Bridge, Clifton
Drive along the Sea Cliff Bridge on the Grand Pacific Drive. (Image: Destination NSW)

Other standouts on the list include the Red Centre Way in the NT (think starry skies and ochre landscapes), Grand Pacific Drive in NSW (with its iconic Sea Cliff Bridge), the Great Barrier Reef Drive (tropical vibes and ocean views) and Tasmania’s Great Eastern Drive, which, while clocking fewer searches, punches above its weight with a near-perfect 4.79-star Google rating.

Great Barrier Reef Drive in Cairns, Queensland
Take the scenic route on the Great Barrier Reef Drive. (Image: Tourism and Events Queensland)

Tasmania’s Western Wilds also deserves a shoutout – while it didn’t crack the top 10 for winter road trips, it holds the crown for the highest-rated road trip in Australia, with an impressive 4.80-star average.

What does it all mean? That winter road tripping in Australia is alive and well. Whether you’re chasing rugged coastlines, remote outback adventures or misty rainforest vibes, there’s a road trip calling your name. And with fewer crowds, crisper air and the chance to spot wildlife like migrating whales or desert wildflowers, winter could just be the best time to pack the car and hit the road.

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Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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How to spend a tasty long weekend in Geelong and the Bellarine

    Lucy Cousins Lucy Cousins
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    From rust-coloured foliage and foodie experiences to stunning sunsets, this part of Victoria is best explored as the mild days of winter arrive.

    As the heat of the summer sun subsides and the milder days roll in, the stunning landscapes of Geelong and the Bellarine add pops of colour. The slight chill in the air will stir your taste buds and invite you to explore the peninsula’s foodie hotspots, while the vivid sunsets and cooler evenings will draw you to cosy fireside chats and evening adventures to watch the stars appear one at a time.

    Just over an hour from busy Flinders Street, or a short 25-minute drive from Avalon Airport, Geelong is Melbourne’s cooler, more laid-back cousin with a sparkling marina, stunning surf beaches, impressive museums and a lively foodie scene.

    federal mill geelong in autumn
    Winter is the perfect time to see local sights.

    It’s also the perfect starting point from which to explore the Bellarine Peninsula. Packed full of jaw-dropping scenery, inviting townships and over 40 cellar doors serving up local cool-weather wines, winter here is distinctly beautiful with its change of colours, temperatures and produce.

    Whether you drive or catch the short but incredibly scenic ferry from the Mornington Peninsula, it’s no surprise this region offers up one of Australia’s best long weekend destinations. Here’s how to soak it all up.

    Day 1: Explore Geelong with the locals

    Morning

    Start the day by grabbing breakfast and strong coffee from Pavilion Geelong (try the braised mushrooms on toast) while watching the gentle waves lapping the edge of Corio Bay. After brekkie, join the locals walking along the scenic Art Deco waterfront to explore the historic piers, beautiful beaches and gleaming white yachts in the marina.

    Pavilion Geelong in winter
    Start the day at Pavilion Geelong.

    Afternoon

    After a morning in the sun, venture to the recently refurbished Federal Mill precinct, a grand old woollen mill built in 1915. Explore the industrial history of this area, as well as the gourmet produce on offer, before pulling up a table at the popular Paddock Bakery. Famous for their wood-fired sourdough and tasty pastries, this cafe serves up tasty dishes like their Crème Brûlée doughnuts. Chase your lunch down with an afternoon of gin tasting at Anther Distillery.

    Paddock Bakery Crème Brûlée doughnut
    Try the Paddock Bakery Crème Brûlée doughnuts.

    Night

    For an evening of frivolity and decadence, head back to Geelong for dinner and a show at the newly reopened Geelong Arts Centre. Later, enjoy a mini Negroni with a scoop of Black Pearl Oscietra Gold caviar at the sleek Non Disclosure Bar.

    Day 2: A foodie-centric day in Moorabool Valley

    Morning

    Wake up with the soft winter sun and cooler temperatures, then travel to the lush farmlands and stunning landscapes of Moorabool Valley, the home of Meredith Farm Store. Choose a seat outside in the leafy courtyard and enjoy a tasting platter of fresh produce among the flowers.

    Afternoon

    To explore the area, visit the cellar door at the Moorabool Valley Wine Collective, which encompasses three award-winning winemakers, before stopping by Austin’s Wines for lunch. Not only can you taste over 10 local wines at the dedicated tastings bar, but you can also curate your own cheese platter to eat outside on their shaded deck.

    two people trying the wine at Austin's wines
    Stop by Austin’s Wines for lunch.

    Night

    Continue on your foodie quest with dinner in Newtown at the Asian fusion Two Noble restaurant, or, inside the same venue at Sawyers Arms Tavern, dive into the European flavours of Eileen’s Charcoal Grill on your way back to Geelong.

    table spread at two noble restaurant
    The chef’s hatted Two Noble restaurant is waiting.

    Day 3: Adventures in The Bellarine

    Morning

    For a light breakfast, head 20 minutes out of town to the rustic Ket Baker, an artisan bakery known for their 100% sourdough croissants. Grab a hot cuppa under the gum trees and enjoy the morning chill in the air. Then spend the morning on the foodie-focused Bellarine Taste Trail, visiting local producers like  Bellarine Smokehouse, Flying Brick Cider House and FarmDog Brewing.

    croissants at ket baker
    Enjoy a light breakfast at Ket Baker.

    Lunch

    There’s no better way to enjoy lunch than to make it from scratch. With Harvest Experience’s Pasta & Pinot cooking class, you’ll have a genuine farm-to-plate experience as you learn to make fettuccini and filled ravioli from scratch. Once cooked, sit down, relax and enjoy your hard work with a glass of Bellarine Peninsula pinot noir.

    Afternoon and night

    Burn off your lunch with an afternoon trip to the bayside town of Portarlington, where Australian blue mussels are harvested offshore. Stop by the quirky Ducks Nuts and peruse the trinkets and treasures before making your way to the restored Portarlington Grand Hotel. Built in 1888, this beautiful building now houses four distinct dining experiences, including the new open-air spaces of The Atrium and Lawn, where you can enjoy a local gin as the sun sets over the bay.

    waiter holding mussels at Portarlington Grand Hotel
    Be sure to try Portarlington mussels.

    Start planning your ultimate Geelong & The Bellarine adventure at visitgeelongbellarine.com.au.

    Australia’s most loved winter road trips revealed - Australian Traveller