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This historic port town was just crowned Australia’s best

The secret’s out: this character-packed harbour town has just been named Australia’s number one.

Australia has a brand-new capital of cool, and this year, it’s all about the west. Fremantle in Western Australia has officially been named Australia’s Top Tourism Town for 2025, taking out the coveted Gold award at a ceremony held at Parliament House in Canberra.

The annual awards, run by the Australian Tourism Industry Council (ATIC), celebrate the small towns, big characters and passionate guides that bring travel in Australia to life.

Fremantle takes the crown

View Of Fremantle At Riverbank
Freo is Australia’s best town. (Image: Getty Images/EyeEm Mobile GmbH)

Affectionately known as Freo, Fremantle charmed judges, confirming what locals already know – this port city is one of Australia’s most compelling coastal escapes.

“Fremantle, or Freo as the locals call it, is an exceptional destination," said ATIC CEO Erin McLeod.

“Its vibrant maritime heritage, thriving arts and music scene, world-class food and wine, and rich culture make it a standout winner as Australia’s Top Tourism Town for 2025."

The best of the rest

Aerial shot of Back Beach in Devonport, Tasmania
Devonport was the 2024 Top Tourism Town. (Image: S. Group)

While Fremantle took the top spot, other towns across the country also shone.

Silver went to Devonport in Tasmania, a charming port city that took home Gold last year, while Bronze was awarded to Kiama in NSW, home of the iconic blowhole and pristine South Coast beaches.

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

Small and tiny towns

The Bungendore Wood Works Gallery exhibits and promotes Australian wood art, giftware, sculpture and contemporary furniture by the country's foremost designer/makers in wood. The Gallery takes pride in the skill and art of Australia's craftspeople, and in the varied richness and beauty of native timbers.
Bungendore in the Canberra Region took won the Small Tourism Town. (Image: Destination NSW)

The awards also spotlight smaller communities that punch well above their weight.

Bungendore in the Canberra Region took Gold in the Small Tourism Town category, impressing with its historic streetscape and creative culture. Followed by Deloraine in Tasmania winning Silver, and Airlie Beach in The Whitsundays winning Bronze.

Trentham in Victoria claimed Gold in the Tiny Tourism Town category, with its charming main street, lush gardens and proximity to the Wombat State Forest. Silver and Bronze awards went to Huskisson in NSW and the Town of 1770 in Queensland, which was also voted one of Australia’s best beaches in 2025, proving that incredible visitor experiences are spread across the map.

Why the awards matter

High Street, Trentham
Trentham in Victoria won Gold for the Tiny Tourism Town.

Now in its fifth year, the Top Tourism Town Awards highlight the communities and guides that power Australia’s visitor economy. Tourism Australia’s executive GM of corporate affairs, Tanya Bowes, noted that tourism is the lifeblood of so many communities across Australia.

Australia’s Top Tourism Town Awards chairperson Shaun de Bruyn said the awards shine a spotlight on the communities and guides who bring Australian tourism to life through local knowledge, warmth and genuine connection.

“Our regional destinations play a crucial role in Australian tourism, offering authentic experiences that support local towns and attract visitors from near and far."

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Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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5 of the best Sunshine Coast day trips

    Kate Bettes Kate Bettes
    City buzz, gourmet trails, surf breaks and art scenes are all at your fingertips.

    When it comes to planning a trip, picking a holiday destination is the easy part. The real dilemma is where to set yourself up for the night. Do you go coastal, city, or countryside? Somewhere remote and rugged, or right in the action? Luckily, the Sunshine Coast, and huge number of amazing Sunshine Coast day trips, have kindly made the choice for you.

    Ditch the hotel-hopping and suitcase-lugging. Instead, base yourself at Novotel Sunshine Coast or Mantra Mooloolaba, where big-city culture, vine-covered valleys, and theme parks are all within a two-hour drive.

    1. Sunshine Coast to Brisbane

    Drive time: 1 hour 20 minutes (105km)

    Shake off the sand from your sandals and swap the beach for the throb of the Queensland capital. Ease in gently with a bougainvillea-filled stroll through South Bank, iced latte in hand, before cooling off at Streets Beach lagoon – Brisbane’s answer to the coast (but without the waves).

    Once firmly in big-city mode, hit up the Gallery of Modern Art (GOMA), home to Australia’s largest collection of modern and contemporary artworks. Dive into the past at the Queensland Museum, where prehistoric fossils of Australian dinosaurs and megafauna collide with First Nations cultural collections and interactive science exhibits.

    All this learning got you hungry? Howard Smith Wharves calls. Here, riverside dining delivers breweries with meat-forward menus, Japanese fine dining and overwater bars. If you’ve got room for more, Fortitude Valley’s shopping boutiques await you and your wallet.

    woman walking around Gallery of Modern Art (GOMA)
    Wander the Gallery of Modern Art. (Image: TEQ)

    2. Sunshine Coast to the Scenic Rim

    Drive time: 2 hours 15 minutes (170km)

    Make your way inland to the Scenic Rim for the state’s best vineyards and age-old volcanic slopes. Start your day early (like, sparrow’s breakfast early) at O’Reilly’s Rainforest Retreat in Lamington National Park. Here, take a treetop walk through the canopy and hand-feed the wild birds who flock here.

    Next, it’s your turn to eat. Here, the food scene operates where locally sourced produce is an expectation, not an exception. Order a picnic basket crammed with regional wine and cheese to devour next to the creek at Canungra Valley Vineyards. Or perhaps a grazing platter of vegan and non-vegan cheeses at Witches Falls Winery.

    Feeling bold? Tackle the Twin Falls circuit in Springbrook National Park. Or keep the gourmet life going with a Scenic Rim Brewery tasting paddle, best enjoyed while taking in the rise of the Great Dividing Range.

    woman with cheese and wine at Witches Falls Winery
    Enjoy a cheese platter at Witches Falls Winery. (Image: TEQ)

    3. Sunshine Coast to the Gold Coast

    Drive time: 2 hours (180km)

    Surf, sand and sparkling skylines might be the Gold Coast’s MO, but there’s more to Surfers Paradise and beyond. Kick things off with a beachfront coffee at Burleigh Heads, then hike through Burleigh Head National Park to look over the ocean and whale sightings (dependent on the season, of course).

    Cool off in the calm waters of Tallebudgera Creek before chowing down on the famously buttery Moreton Bay bug rolls at Rick Shores. Travelling with the kids? Then you can’t miss Australia’s theme park capital, with Dreamworld’s big rides and Warner Bros. Movie World’s Hollywood treatment at hand to keep the family entertained.

    aerial view of Tallebudgera Creek
    Dive into Tallebudgera Creek. (Image: TEQ)

    4. Sunshine Coast to Tweed Heads

    Drive time: 2 hours 15 minutes (200km)

    Dare to cross enemy lines? Then welcome to New South Wales. Tweed Heads blends the laid-back attitude of the Northern Rivers with high-quality dining, experimental art, and farm-fresh indulgence – a combo worth the drive.

    Start strong with a long, lazy brunch at Tweed River House, then swing by Tropical Fruit World for exotic finds like red dragon fruit, handfuls of lychees and black sapote. Next, hit M|Arts Precinct – an art deco hub of micro galleries, artist workshops and one-off boutiques.

    Round off the day with sunset drinks at Husk Distillers among the glowing cane fields, and order one with their famous Ink Gin. You’ll thank us later.

    exterior of Husk Distillers
    Taste the famous Ink Gin at Husk Distillers. (Image: Destination NSW)

    5. Sunshine Coast Hinterland

    Drive time: 1 hour (70km)

    Strap on those hiking boots and make tracks inland, where volcanic peaks, misty rainforest and hinterland townships beckon. Ease in with the Glass House Mountains Lookout Walk, or, if you have energy to burn, tackle the Mount Ngungun Summit Walk for a 360-degree sight of the surrounding summits.

    Next: Montville. This township delivers European-style architecture and old-world appeal. Nearby, settle in at Flame Hill Vineyard, where a large pour of estate-grown wine comes with encompassing views of the countryside.

    Not ready to leave the hinterland villages just yet? Of course not. Meander past art galleries and indie shops at Maleny. Nab some fudge from Sweets on Maple for a sweet fix. Or go salty at Maleny Dairies with a farm tour and a chunky wedge of their deliciously creamy cheese.

    End the day among the eucalypts and rainforests of Kondalilla National Park. Here, the Kondalilla Falls Circuit winds down through trees humming with life to a rock pool beneath a waterfall – as if designed for soaking tired feet before heading back to the coast.

    view of Mount Ngungun on the scenic rim queensland
    Take on the Mount Ngungun Summit Walk (Image: TEQ)

    Start planning your Sunshine home base at all.com.

    This Town Took Out Australia's Top Tourism Town Award For 2025