The 10 most Instagrammed places in Australia

hero media
Every wondered where the most Instagrammed places in Australia are? We did, so we asked those in the know at Instagram to find the most-tagged travelled-to destinations in this wide brown land.

1. Sydney Opera House

No surprise here. The Opera House is the centrepiece of the most populous city in the country with a benchmark New Year’s Eve celebration of global significance – just like number one on our sister titles’ ‘10 Most Instagrammed Places in the World’ list.

 

Other events like the million-people-drawing Vivid light festival will see the sails long illuminated in this list.

2. Darling Harbour, Sydney

On the other side of Sydney’s CBD, Darling Harbour is still first or second stop on many international tourists’ itineraries for a spot of harbourside dining and shopping, even if local visitors have plateaued recently.

 

Watch this space when the current redevelopment – which includes the demolishment of Entertainment Centre – is complete, particularly given its proximity to entertainment and foodie hubs like Chinatown.

3. Surfers Paradise Beach, Gold Coast

Let’s just say that Surfers Paradise has never topped our best beach in Australia list, yet, but the Gold Coast’s beach-de-résistance certainly attracts its share of digital natives.

 

Family holidays and the Instagram (and Snapchat) frenzy of Schoolies will help keep Surfers near the top of this Instagram wave.

4. Bondi Beach, Sydney

Sydney’s most famous beach destination for a generation was destined to pop up its head here.

 

Of course, backpackers and ever-changing trendy restaurants, cafes and bars beef up Bondi’s Instagram credential, but it’s the beach and blue sky that still feature in most Grams. The classic shot across the Bondi Icebergs is one of our faves.

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

5. Melbourne Cricket Ground (MCG)

A winter full of AFL and perhaps the most famous cricket game in the world, the Boxing Day test, during summer bring ‘The G’ into Instagram focus.

 

Consequently the MCG feed is more for sport worshippers than travel dreamers, with a slew of at-the-game selfies and ‘duallies’ of punters in their battle dress of choice.

6. Sydney Harbour

Even when you’re not facing the other two harbour icons on this list, the Opera House or the bridge, there are a million places and spaces that will forever see Sydney Harbour in this top 10 in Australia, if not the world.

7. Sydney Harbour Bridge

How many angles can you Gram the Coathanger from? On top on a bridge climb, from the air in a seaplane, directly underneath from an old ferry or from innumerable spaces from afar, from Taronga Zoo to The Rocks.

 

Not surprisingly one of our demographics’ more popular vantage points is from directly opposite in the Opera Bar, wine in hand.

8. St Kilda Beach, Melbourne

Without doubt, St Kilda attracts the artiest variety of images in this list, thanks to its bo-ho by the beach vibe.

 

Expect lots of tattoo shots, foodie Grams among the beach shots and Insta-images of Luna Park’s unhinged-looking clown (see: The St Kilda You Always Wanted to Meet).

Weekly travel news, experiences
insider tips, offers, and more.

9. The Grounds of Alexandria, Sydney

The fact that Sydney’s busiest (if not trendiest) coffee precinct in the barely post-industrial inner-city suburb of Alexandria makes the list may surprise some.

 

To understand, stand outside the Grounds of Alexandria on a Saturday morning and marvel at the hive of people and traffic buzzing around this coffee-driven collective of utterly Instagrammable spaces.

10. South Bank, Brisbane

South Bank is still Brisbane’s river-side meeting place of choice (see Hip Hood: South Bank).

 

It has evolved over the past few years, moving on from just a sometimes-rowdy outdoor space to a multi-faceted and personalitied part of Brisbane’s persona with growing cultural cred.

 

That’s why it’s Brisbane’s favourite Instagram subject.

 

MORE… The 10 Most Instagrammed Places in the World

JOIN US… See Australian Traveller’s Instagram community

Want to see more stories from Australian Traveller in your Google search results?

  1. Click here to set Australian Traveller as a preferred source.
  2. Tick the box next to "Australian Traveller". That's it.

6 reasons why Townsville is the new events capital of Queensland

hero media
Beyond the sand, sea and food scene, Townsville is shaping up to be the new events capital of the Sunshine State.

Townsville is quickly making a name for itself as an events capital of Queensland. From worldwide sporting events to celebrations of the arts, there’s never been a better time to align your next tropical getaway with the unbeatable vibes of an event in Townsville.

The yearly calendar is full, meaning there’s an event for everyone. But these are shaping up to be some of the biggest events in 2025.

1. North Australian Festival of Arts (NAFA)

24 Sep – 12 Oct 2025

While sun, sea and sand might be the first images conjured up at a mention of Townsville, the tropical city is fast making a name for itself as a cultural hub. Experience it at its best during the North Australian Festival of Arts.

Over several weeks, the famous Strand in Townsville will be bursting with colour, sound and energy as it celebrates the arts, culture and community. Catch theatre, cabaret, dance, circus acts and so much more. Stop to listen to world-class live music and even get involved with interactive workshops.

In previous years, the Queensland Symphony Orchestra performed a free outdoor concert and Brisbane Author, Trent Dalton, was there to share his latest book.

performers at North Australian Festival of Arts (NAFA)
Catch live music and more.

2. Supercars NTI Townsville 500

11-13 July, 2025

Sports fans will be pleased to know that Townsville boasts more than just the NRL Cowboy’s. Those facing the comedown of this year’s Formula 1 can bounce back with the 2025 NTI Townsville 500. Each year, the event draws motorsport enthusiasts from around the country as Supercar racing takes over the streets of Townsville.

Off the race track, the weekend also promises plenty of car tricks and displays – think drifting, car builds and the MotorEx automotive expo  – plus live music, ADF displays, freestyle motocross and more.

crowd watching Supercars NTI Townsville 500, townsville events
See supercars take over Townsville.

3. Australian Festival of Chamber Music

25 July – 2 Aug 2025

Clear your ears of the sounds of revving engines with one of the city’s longest-running events,  The Australian Festival of Chamber Music (AFCM). Here, some of the world’s most celebrated musicians head to Townsville to perform an impressive 30 concerts over nine days.

The best part? AFCM features exclusive shows that can only be experienced at the festival, like AFCM Concert Conversations, where visiting festival musicians share their personal and professional lives.

lead image for Australian Festival of Chamber Music, townsville events
Experience exclusive events at the AFCM. (Image: Andrew Rankin)

28 Aug – 2 Sep 2025

Just 20 minutes from the city, koala-filled Magnetic Island is a must-do at any time of year. Time the trip for the annual SeaLink Magnetic Island Race Week to not only enjoy paradise, but also five days of tropical racing fun with a twist.

Every August to September, enjoy live bands, parties, beach festivals, markets, long lunches and even mud crab races. All while taking in tropical island views.

SeaLink Magnetic Island Race Week
Enhance Magnetic Island trips with five days of tropical racing. (Image: TEQ)

5. Wedgwood: Artists and Industry exhibition

23 Apr – 24 Aug 2025

Hailing from England, Wedgwood has been a household name almost since the brand started in 1759 (by Charles Darwin’s grandfather). With over 260 years under the company’s belt since then, its ceramics and designs are popular all over the world.

And now, Wedgwood: Artists and Industry will showcase highlights of the brand’s history – straight from the UK’s Victoria and Albert Museum – at Townsville’s Perc Tucker Regional Gallery.

Wedgwood teacup
See the best of Wedgwood. (Image: Getty/ Photonewman)

6. Wallabies v Argentina

6 September

Rugby fans should time their Townsville getaway for September to add watching the Wallabies clash against Argentina from Queensland Country Bank Stadium to their itineraries.

The home ground of the NRL North Queensland Cowboys, this vibrant and stylish $185 million sporting venue in South Townsville is the perfect setting to enjoy sports.

aerial of Queensland Country Bank Stadium in townsville
See the rugby at Queensland Country Bank Stadium. (Image: TEQ)

Start planning your event-filled getaway at townsvillenorthqueensland.com.au.

10 most Instagrammed places in Australia | Australian Traveller